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How Snickers Pulled Off One of the Great Marketing Comebacks
The quest to re-discover what makes Snickers “Snickers” Over the past 90 years, Snickers has cemented itself as one of the world’s most...
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The rise of Lego: how to define and execute product strategy
“Experience is a master teacher, even when it’s not our own.” ― Gina Greenlee As a child, we all have played with Lego blocks and it is...
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The Most Influential Products of the Past Decade
A decade is an eternity in the fast-paced world of consumer products and services. It can be hard to put it in proper perspective. But if...
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